Mariya Nurislamova is finest often known as the co-founder and CEO of Scentbird, the popular membership services billed as the “Netflix of perfume.” Through the years she has also released Deck of Scarlet, a immediate-to-buyer beauty brand name, and Drift, a scent-centered car accessory line.
Having said that, by night she transforms into a spiritual Instructor, intuitive, channel, artist, and author—roles mirrored in her prolific YouTube channel “This is Mariya,” which has amassed in excess of 102,000 subscribers and options greater than 1,200 video clips. Her spiritual messages Mix guided meditations, Electrical power channeling, and cosmic philosophy, attracting a significant and engaged audience.
Digital Presence & Material
On YouTube, Mariya’s output spans:
Meditations & channeling periods: Focused on chakras, Strength portals, therapeutic, and quantum manifestation.
Intuitive Q&A video clips: Open up, particular interactions where by she addresses viewers’ deepest questions.
Brief-type clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~three hundred,000 followers throughout platforms.
Her cross-System access would make her a noteworthy voice in the fashionable spirituality arena.
Entrepreneurial Journey
Although her spiritual identification thrives on line, her founder persona is rooted in tangible small business achievements:
Scentbird (2014–existing): A subscription model providing more than 800 fragrance choices to ~700,000 subscribers in the U.S. and Canada, backed by YC and boosting about $25 million in venture funding.
Deck of Scarlet: A beauty membership palette introduced in 2018–19, collaborating with leading influencers to provide curated make-up kits below $thirty just about every two months.
Drift: A seamless nod to her scent-obsessed branding, providing fragrance options to vehicles.
Her entrepreneurial increase is widely protected by organization outlets which include Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.
The Awakening: Spiritual Transform in 2018
In 2018, Mariya seasoned what she describes as being a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Quickly just after, she introduced her spirituality-concentrated material throughout YouTube, Instagram, and TikTok.
Given that then, her content has delved into:
Living in “the Matrix”, a simulated truth framework.
Healing through energy, like promises like self-healing cancer or AIDS and processing miscarriage for a karmic option.
Interstellar beings and ancestral karmic trauma—which include associations of black hair or crooked enamel with deeper spiritual that means.
These superior-assertion beliefs at some point collided together with her general public profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual material started to conflict along with her company graphic. The Company of Vogue claimed on subscribers, influencers, as well as inner mirrored makes increasing alarms just after discovering statements about Hitler as being a Instructor of “3D planet warfare,” denials of ailment, and crystal divination—all beneath Mariya’s authentic identify.
Noteworthy critics:
YouTuber Keya’s Earth and Zachary Michael mentioned they’d no more collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have overtly identified as out her pseudoscientific promises and questioned the caliber of Scentbird’s assistance.
Regardless of the backlash, Mariya insists she keeps her identities distinct and stands by her spiritual mission, unbowed by stress to remove content .
Strengths & Strategic Deserves
one. Genuine Dual Persona
Mariya’s blend of tech entrepreneurship and spiritual training is unheard of amid her peers. It provides:
An reliable particular model that resonates with shoppers searching for deeper connections.
Diversified earnings streams throughout retreat activities ($1,111 to $a hundred twenty five,000) and private channeling sessions.
two. Scale & Affect
Company growth: Scentbird stories 45–fifty% YoY expansion considering that 2022, profitability given that 2019, with once-a-year revenues surpassing $one hundred million.
Cultural visibility: Her spiritual channel garners a huge selection of Many views for every video clip, creating viral cultural existence.
three. Loyal Group
In excess of one,200 films and steady uploads have built a cult-like pursuing of seekers open scentbird ceo to her Strength-based and mystical choices.
Rising Dangers & Identification Difficulties
Model Reputation Chance
Buyers, staff, and shoppers might watch Mariya’s metaphysical promises as off-putting, probably eroding model believe in.
Articles Moderation & Legal responsibility
Daring claims in wellness and spirituality may well invite social-System warnings, regulatory scrutiny, or debates over ethical duty in affect.
Stakeholder Confusion
Irrespective of her assurances, buyers remain largely unaware of her spiritual identity. Any perceived misalignment could strain stakeholder self-assurance.
Path Forward: Navigating Dual Tracks
Clearer Boundaries
Mariya may possibly compartmentalize her spiritual and business enterprise worlds more successfully—preserving spiritual articles on individual platforms or underneath a pseudonym.
Embracing Convergence
Alternatively, she could lean in the fusion—integrating wellness things into her makes (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her additional ethereal written content with evidenced-centered advice, she could grow her foundation whilst minimizing alienation.
Final Thoughts
Mariya Nurislamova stands in a uncommon intersection—exactly where undertaking‑grade entrepreneurship satisfies spiritual authority. She has designed a scalable, worthwhile business enterprise empire, although capturing the imaginations of electronic-age spiritual seekers.
Nonetheless this pretty duality is her biggest asset and biggest obstacle. The mystic and the CEO co-exist in a single man or woman, producing friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will define her long term legacy.
Will Scentbird keep on being a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness movement?
Can these paths co-exist, or will a person eclipse the opposite?
This resonates as being a cautionary tale within our age of founder transparency: When beliefs are general public, ambition and authenticity walk a fantastic line.
In short, Mariya Nurislamova isn't any ordinary CEO. She's a visionary entrepreneur, a channel for spiritual messages, plus a cultural figure navigating the messy overlap of business and perception. Her upcoming moves may chart new territory—not merely in fragrance, but in how business leaders form their identities from the digital spiritual age.